Modular video can be used as A/B testing for content. It’s a solution that tests and analyzes which content, creatives, and messages perform better with various target audiences.

After med-tech product founder experienced marketing challenges to launch a POC campaign, We thought it's best to have stronger foundations in marketing. After researching actual clients, I wrote a documented marketing strategy based on a user-centric approach, providing a clear roadmap with OKRs and measurable KPIs.